Procter & Gamble wanted to inject excitement into the Fan Fest experience in Miami during Super Bowl week. With Amazon Treasure Truck, we built Fumble Frenzy, a game that let fans compete for $100 Amazon gift cards by controlling giant football players to recover more footballs than anyone else. With a six-sided digital scoreboard, smoke machines, and live play-by-play announcers, this highly-produced event became a fan favorite during the week, attracting both media and VIP guests. One grand prize winner even won a pair of tickets to the Super Bowl.
